PRINT DESIGN.
Tocara x Avon
My Role:
On-Set – Stylist & Co-Art Director
Layout – Graphic Designer
Tools Used:
Adobe InDesign
Brief:
For this Tocara brochure project, the goal was to showcase their new jewellery collection in collaboration with Avon, driving sales and presenting a stylish image. In the design process, I delved into fashion and jewellery trends, researched competitors, and drew on past experiences working with direct sales clients. Co-art directing the photoshoot, I infused the brochure with a touch of elegance, aligning with the brand's vision and branding. Despite a tight timeline challenge, the resulting brochure successfully launched the partnership and jewellery line internationally.
